The grey zone: the CNE does not regulate social media ad caps
The National Electoral Council sets campaign spending caps (Resolution 4737 of 2023) and the cap is per political grouping, not per candidate. But the CNE's electoral advertising regulation covers radio spots and press and TV advertising — it sets no specific caps for social media. The Misión de Observación Electoral and Transparencia por Colombia warn this leaves digital advertising in a grey zone: campaigns must report all spending, including digital, in Cuentas Claras, but tracking is difficult when the advertiser is unidentified, as with so-called 'bodegas' or disinformation campaigns. In 2022, a presidential campaign spent over COP 1 billion on digital advertising in just 30 days.